The Sports Bra

I started with The Sports Bra, the first women’s sports bar in the US, by cleaning up their existing brand assets and logos. We added a stacked logotype, and I delivered a comprehensive and easy-to-use brand guideline. This led me to become the freelance Creative Director for the team as they branch into franchising. I oversee and offer feedback on projects delegated to other designers and work on a selection of design projects for the bigger brand vision to be utilized at each location, such as menus, templates, and other marketing collateral.