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She Thrives Outside

She Thrives Outside is a woman-founded organization with the mission of empowering more women to explore the outdoors alone and on their own terms. This mission is carried out with women-only affinity groups who will explore the winter backcountry, thru hike, overnight in bear country, and other arenas in which women are often told never to go alone. The creative direction was inspired by the beauty of nature, including the nature of our own bodies and autonomy. The brand aesthetic is feminine and inviting, but make it loud and bold.